Brief Create a visual identity for Iridica; a tech start up company turning iridium scarcity into a viable path for green hydrogen with a strong focus on trust, innovation and deep tech.
Intention The project aims to position Iridica as a credible and forward-thinking deep tech company: serious in its scientific foundation, modern in its expression, and trustworthy in how it communicates. The identity helps the company stand out in a conservative industry while maintaining a clean, precise, and professional appearance that reflects innovation, material efficiency, and real-world impact.
The visual identity is built around the logic of the innovation itself and the shift from atom structures to a more material efficient sheet format. At the center of the system is the cube, used as the fundamental visual unit to represent modularity, reproducibility and Iridica’s engineering-driven mindset. As the cubes connect and and transform into a sheet, the logotype communicates reduction, optimization and progress in a simple yet meaningful way.
clean hydrogen production
material efficiency in catalysts
renewable electricity
long term sustainability
effective iridium usage
catalytic performance
industrial adoption
green future days
